![]() ![]() In addition to featuring your job and skills, be sure to include a photo of yourself. If your profile is stale, you almost don’t exist.” “They wonder why no one’s reaching out to them it’s because they’re inactive. ![]() “A lot of people only update their LinkedIn when they’re looking for jobs, so it’s not used to its full potential,” said Ashley Watkins, a job search coach and former corporate recruiter. Update your profile regularly.Ī well-tended LinkedIn profile is an important way to stay relevant. Whether you’re looking for a new role or just trying to expand your professional network, here’s how to use the website to your full advantage. All of the new offerings are available to all of LinkedIn’s users and do not require a “premium” plan, which ranges in cost from $29.99 to $119.95 per month. Since March, LinkedIn, which is owned by Microsoft, has introduced a number of tools to help its 706 million members connect to more than 14 million job postings and learn new skills for career development (these figures were reported in Microsoft’s fourth quarter earnings call in July). Now that grabbing drinks with former colleagues or hobnobbing at work conferences is off the table, LinkedIn has been promoted from obligatory to essential. But, for the foreseeable future, the pandemic has all but eradicated most other methods of sniffing out career opportunities. Arguably the least fun social media platform, LinkedIn used to be the online equivalent of a professional networking event - a stodgy affair that no one really wanted to hang around.
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